Nope, It’s not the end.

Oh well, how time flies!

To begin, please watch this video which I have created. It’s a short summary about the stuff I have learnt from this module and my takeaways!

At the start of this module I have done a Digital Profile Self-test and achieved a score of 13/35. Let’s look at the comparison with my current scores!


As you can see there are great improvements as compared to the previous test and I can confidently say that I have a decent digital profile now! Obviously I am not going to stop here; With my current score at 25, I am aiming to achieve at least a 32 by the time I graduate!

Let’s see the changes that I have made for my social media accounts!

For starters, I have finally created a LinkedIn account!


Truth be told, I have never bothered to create a LinkedIn account as I felt it was redundant and as long as I have constructed a solid résumé, I will definitely get a job. Little did I know the importance of this platform in helping me get connected with “INfluencers” such as Joe Mansueto and David Edelman.


They are just some examples of great businessmen and with the help of LinkedIn, I can easily be connected with them. By reading and commenting their posts, I am ‘participating in online communities’ and this will definitely increase my exposure and knowledge in the industry!


Next up, in relation with my WordPress account, this is my first time ever blogging! Apologies to all female readers out there, I used to think blogging to be a ‘girly’ thing and guys SHOULD’NT DO IT! I was totally wrong and it in fact allowed me to share my views on certain issues, and readers from all around the world would be able to read it.


Although it only showed views from Singapore and UK, I am positive that I will be able to reach out to readers from other countries in the near future!


Employers not only can understand me from a formal approach (LinkedIn), they can also learn more about me with a more informal approach via my blog.

Now, for Facebook!

Before I didn’t knew it will affect my job opportunities…


After I understood the importance of social media in my job prospects…



Having learnt that employers tend to review our social profiles before making a decision to hire us made me understood the importance of properly ‘managing my online identity’ and ‘managing my online privacy’. Drunk and indecent photos is a NO-NO for developing a professional online identity.

Moving on to Twitter!

At first, Twitter is just a form of social media application which I use to get in touch with my fellow mates. I soon realized that recruiters use it to find out more about the candidates!


Following influential people on Twitter helped me keep track of their posts and discussions.

Twitter also will help us grab the attention of high-profiled people when we ‘retweet’ their posts. It will not only be enriching but it may also increase my chances of getting hired!


Lastly, let’s talk about Instagram!

Prior to this module my account was free for everybody to view…


After learning the significance of privacy…


Locking our social media accounts is the easiest way to regain our privacy and also prevent identity theft as mentioned in Topic 2.

Moving forward…

This module have taught me so much that I can never forget especially the part about creating a professional online profile and identity. The internet world is constantly changing and I must also keep up to it by frequently updating my social media accounts especially LinkedIn and WordPress.

Not forgetting the basics which is to always private my accounts and watch what I post to prevent myself from getting into trouble.

This is obviously not the end, it’s just the beginning.

Till then,

Jun Wai

Join me in my adventure via:






Reflection on the issue of FREE CONTENTS

It is obvious that people want free stuff but we can’t blame content creators for not making it free! Most of my classmates made the same conclusion that whether one is to allow free content or not, really depends on the creator’s objective and context.


Nicole mentioned in her blog that the perks of publishing free content online is that the author’s reputation will be built along the way due to the fact that his content is more accessible. It is definitely true as more people will cite his content resulting in him being more reliable and reputable. People will recognize his work and even start paying him to publish more FREE articles. It’s funny how we mentioned that authors are not getting paid for posting free content but this clearly shows that they may be rewarded monetarily as well!


Joey raised an interesting point about “Predatory Publisher”, where they operate open access platform and charges researchers with processing fee in exchange to publish their articles. Charging a fee is a norm, but claiming that they have posted it on legitimate websites, but in fact they just nonchalantly put it on some low quality websites is dishonest and unethical! This will cause the author’s reputation to be tarnished and they will no longer trust Open Access anymore.


Siew Woon used music to discuss about online content, and its true that the music industry is in jeopardy as people are able to get free music via platforms such as Spotify. Some musicians(e.g. Taylor Swift) are not supporting them as they feel that their music will not be well-valued. I personally feel that ‘value’ is based on a person’s own perspective of the situation and content. Some people may value free music while others may value paid music!


At the end of the day, even with evident benefits of free content, there will still be content creators that don’t support it.


I’m not implying that those musicians and authors are ‘bad people’, they are merely adopting a different method in sharing their hard work with the public and there is no RIGHT or WRONG!

(350 words)

I have left comments on Crystal’s and Audrey’s blog on my views of free online content.


Jun Wai

Should content creators release their work for free?

Imagine doing your final year dissertation and you found a very informative journal but the only way of accessing it is by paying a price. What will you do? For me, I will definitely sacrifice my money to achieve better grades. But is there a better way towards this issue?

One answer is Open Access!


Open Access allows people to have access to free research articles and at the same time giving them the rights to use these articles fully in the digital environment. Crucial information are made available to a worldwide audience at virtually no marginal cost but there are still concerns which authors contemplate before making their decision.

There are obviously differences between Closed Access and Open Access, let’s see the pros and cons for publishing free online content!


Increased readership

The formula is simple, free content = more readers. Free content will help open their research to a wider audience, allowing more exposure for their work. In this digital age where tons and tons of articles are published online everyday, having content that is free will definitely be advantageous for the author. More people will cite the author, benefiting himself as well as the readers.

Allowing developing countries the equal chance of research opportunities

Not many people can afford paying for content online and with it being free, researchers in poorer countries can have the chance to access the content and contribute to the research community as well. Not only researchers, financially-strapped students can have a fair chance against well-off students in their academics as content need not be purchased.



Cost of publication

There is a hefty price tag for publishing content online as there is no backing from a publication firm. The content creators have to absorb the costs and this may cause them to be discouraged and reluctant.

Quality & Sustainability issues

Since there is no backing from the publication firm, the quality of the content may be compromised. There may be errors and flaws which the authors are unable to spot, eventuating a low quality article. With little to no funding of their content, there will bound to be sustainability issues for producing new contents.


So, free or not free?

Obviously everybody wants free content but the truth is, not all online contents are free and accessible. Even with Open Access, not all authors are willing to make their contents free. Some content creators support free content but at the same time wants their content to be “high-profiled”, inducing controversies to arise. Personally I feel that there is no right or wrong, as ultimately, it all boils down to the author’s intention and approach for the content.

(440 words)


Jun Wai

References, (2013). Advantages and Disadvantages of Open Access | edanz editing global. [online] Available at: [Accessed 11 Nov. 2015]., (2015). Open Access | SPARC. [online] Available at: [Accessed 11 Nov. 2015].

the Guardian, (2012). Open access: why academic publishers still add value. [online] Available at: [Accessed 11 Nov. 2015].

YouTube, (2015). Go Open Access – I. What is Open Access?. [online] Available at: [Accessed 11 Nov. 2015].

YouTube, (2015). Open Access Explained!. [online] Available at: [Accessed 11 Nov. 2015].


It was really interesting reading my classmates’ views on the different unethical issues surfacing on the internet via the use social media and it really sparked my thinking and opinion on whether one is ethical or unethical.

(Credits: Google Images)

Firstly, Luna mentioned about ‘stalking’ being unethical is really based on the degree which is the person stalk. Usually when companies stalk, or ‘social screen’, it is before they make a decision on hiring that candidate and it is not considered unethical as they are trying to understand them better. But it is unethical when the employer continues to stalk their profile long after recruitment and it eventually became their daily routine. I feel that stalkers in general are considered Digital Residents as they are used to getting information on the internet, which resorted them to gather ‘information’ about the person by stalking their accounts.

Next, Nicole’s view about social media being totally different from reality and fake made me wonder that throughout my years using the internet, how many times have I been deceived? There are tons of untrue stuff on the internet like fake identities and information and people must learn to differentiate them. I mentioned about the low ‘social trust’ in people nowadays and it is all because of the fake information available online. Even if I have created a solid and professional online profile about myself, I may be deemed as a fake!

(Credit: Google Images)

Lastly, Clinton’s discussion about eateries paying food bloggers for good reviews on his popular blog to increase their customers is really unethical. I myself posted a discussion of how bloggers pay 3rd party websites to increase their followers and view count on their social media accounts and here they are charging people for paid reviews, how unscrupulous! Obviously not only the blogger is unethical, the eatery buying their services is also unethical! Both the blogger and the eatery will be deemed as a ‘cheat’ and people will never trust them again.

Social media have really brought the term “unethical” to a whole new level, and the scary thing is that it’s only the beginning!

(348 words)

I have left comments on Yixin’s and Luna’s blog about my personal opinions on the unethical issues they have discussed.


Jun Wai

Buying ‘followers’ + Buying ‘likes’ + Buying reviews = Ethical?

Is my equation correct?

I have always wondered how some social media accounts that I chanced upon have so many ‘followers’, but in contrast have very little ‘likes’ on their posts.

(Credit: Google Images)

Well, those followers are fake. But “bots” are definitely real. Bots are dummy social media accounts that are used to boost a company or a user’s ‘following’ in exchange for money. An interview with a bot creator revealed that their clients include well-known celebrities and brands, along with everyday people who want a social media ego boost.

Wow, even celebrities!

(Credit: Google Images)

So, how they do it?

There are tons of websites providing such features to people on the internet and they even offered package deals to choose from. Don’t believe me? Try typing “buying Facebook followers” on google and Voila!

Some ‘unscrupulous’ companies even use Search Engine Optimization (SEO) techniques to remove negative reviews and post fake positive reviews! Such a phenomenon is called “Cyber-shilling“.

Cyber-shilling are usually done by SEO firms and offers those with cash, the opportunity to receive thousands of positive reviews, fans, followers, and 5-star ratings.

So, what’s wrong?

Consumers will be cheated by the discrepancy of their offering, reducing their trust. Generating fake followers and reviews for their page will only bring them law suits instead of profits! Not only companies, some social media ‘influencers’ or bloggers use this technique to get advertisement deals(one of the criteria is to have lots of followers! Like duh).

(Credits: Google Images)

So, why still do it?

Companies resort to such acts because they want to kick off their business profile with a decent amount of followers so as to ‘look good’.

Before the internet age, companies rely only on traditional marketing methods such as TV advertisements or word-of-mouth. As social media started to take everybody by storm, companies also joined in the fun; resulted in them succumbing to cyber-shilling. In the video, Jenny Sussin mentioned that 31% of consumers check ratings and reviews including ‘Likes’ and ‘Followers’ before making purchasing decision. This proved that those numbers and reviews matter!

The survey results below shows how ‘social trust’ on the internet is eroding fast.


Even college students, whom are millennials, are not trusting information on the internet! The constant unethical episodes are reducing people’s social trust on the internet.

So, what’s the conclusion?

It is obviously unethical for users or companies to engage in such activities to deceive the public, no matter how desperate for success they are. Some lucky ones may get away scot-free but as the internet evolves, there will be more ways to crack down on the fakes, easier and faster. Truth be told, such successes are short-lived. Not forgetting, UNETHICAL!

Is my equation still correct?

(450 words)


Jun Wai


Fiorella, S. and Fiorella, S. (2013). Inauthenticity – Social Media’s Dirty Little Secret. [online] Available at: [Accessed 9 Nov. 2015].

Fiorella, S. and Fiorella, S. (2015). Social Media Has Killed Consumer Trust. [online] Available at: [Accessed 9 Nov. 2015]., (2014). Buying friends: the business of fake social media accounts | Deseret News National. [online] Available at: [Accessed 9 Nov. 2015].

Social Media Today, (2014). The Inevitable Bite of Buying Followers and Likes. [online] Available at: [Accessed 9 Nov. 2015].

the Guardian, (2014). Are your tweets trusted or tainted? The realities of social media #fails. [online] Available at: [Accessed 9 Nov. 2015].

YouTube, (2015). Click farms: How some businesses manipulate social media. [online] Available at: [Accessed 9 Nov. 2015].

My reflection on ‘selling’ myself online professionally

At first, I thought that the only way of getting hired is following the traditional way of constructing a solid résumé and sending a top-notched cover letter. Never did I know the importance of a professional online profile and how it can make me stand out from the crowd.

(Credits: Google Images)

Job prospects will never be the same again with a professional online profile and knowing how to develop it makes me feel more secure and optimistic for landing a job in the future. No, I will never erase the importance of doing up a good CV! But through this, I have realized the need to incorporate everything from a good CV to a good online profile to stand a chance in this digital age. Even writing a blog is a way to capture an employer’s attention as they can engage and understand us better through it!

It was interesting reading all my other course mates’ blog as they all have different views for developing a professional online profile. But they were uniform in one thing, creating a LinkedIn account!

There are many social networking websites that people can use to promote themselves but to be honest, LinkedIn has the highest potential for a employer knocking on your door or in this case, your profile. Having an appropriate image and being authentic is the basis for a profile to be professional. Not only must we be professional on LinkedIn, we must do the same to other social media accounts we own and be consistent with them(e.g. stuff we post, our names and photo).

Constant googling ourselves on the internet is how we can ensure we have a good online presence and that there are no fake identities trying to interfere our job opportunities. Like what Weijie mentioned in his blog, we must exercise “defensive googling” to prevent such consequences. Aside from that, I have also learned to put extra caution in what I post on social media to prevent myself from being a victim to public shaming, and eventually losing my job.

In conclusion, I had so much fun learning how to ‘sell’ myself online and it will no doubt be beneficial to my future!

(363 words)

I have left comments on Weijie’s and Vanna’s view of developing a professional online profile.


Jun Wai

Developing an authentic online professional profile? What’s that?

Great, you just graduated from a university with a bachelor’s degree and full of hopes for getting your dream job. You prepared everything from sending a good cover letter to constructing a proper resumé. If you got hired, brilliant! If not, its time for you to develop a professional online profile.

Sorry to bore you with statistics but 73% of recruiters have hired a candidate through social media with LinkedIn being the highest one at 79%. Have I not proved enough that an online profile is important? Let me hit you with one more statistic; 93% of recruiters will review a candidate’s social profile before making a hiring decision.

(Credits: Google Images)

One of the simplest way to get started is to create a LinkedIn account(duh, 79% hello?!?). LinkedIn is a business-oriented social networking service where companies turn to for their recruitment drives. Spend time making sure your LinkedIn profile is professional by taking note of things such as profile image, relevancy of content, and quality of work. Not to mention a professional email address!

(Credit: Google Images)

Profile image is usually one of the first things that a recruiter will look at and an unprofessional image will definitely crush your chances of getting hired. Having an overload of irrelevant information, especially with grammar/spelling errors, will definitely be unattractive and unprofessional. Filter those past work that really made you stand out and focus on those.

(Credit: Google Images)

Also, be what your profile say you are! Educational qualifications and personality traits can be discovered easily, there’s no point fabricating it. You know what they always say, “Honesty is the best policy”.

(Credits: Google Images)

Keeping your personal details and images uniform throughout your other social accounts will be advantageous for easy identification and deleting all inappropriate stuff will prevent misjudgments to occur.

The incident that happened to Justine Sacco is one that shouldn’t be forgotten. Public shaming in this internet age is grievous and its not worth risking your future for it.

Tip: To stay away from such a calamity, watch what you say!

Aside from having a professional online profile, keeping an updated professional blog is a plus point as well! Things like passion and creativity can’t be found in resumes or online profiles and employers are more than willingly to understand you better through that.

For this time and age where social media is operating at such a mass scale, it is not enough just to have a good CV, good online profiles are also of paramount importance(not forgetting blogs). All the points mentioned above will definitely help in further developing your own ‘brand’ to better reach out to potential employers.

Having a well-constructed and professional personal brand is half the battle won!

(433 words)


Jun Wai


Harris, L. and Harris, L. (2014). Using social media in your job search – Web Science MOOC. [online] Web Science MOOC. Available at: [Accessed 5 Nov. 2015].

Jobvite, (2015). [online] Available at: [Accessed 5 Nov. 2015]., (2014). Curating your Online Profile | Neils Recruitment Co.. [online] Available at: [Accessed 5 Nov. 2015].

Ronson, J. (2015). How One Stupid Tweet Blew Up Justine Sacco’s Life. [online] Available at: [Accessed 5 Nov. 2015].

TheEmployable, (2014). How blogging can help you get a job. [online] Available at: [Accessed 5 Nov. 2015].

Todd Leopold, C. (2015). Public shaming, social media, ruined lives – [online] CNN. Available at: [Accessed 5 Nov. 2015].

YouTube, (2015). How social media led to a ‘renaissance’ of public shaming. [online] Available at: [Accessed 5 Nov. 2015].

Reflective Summary for Topic 2

The top reason why people tend to create multiple online identity is to distinguish a clear line between work and play, but have you wondered why people do that?

(Credit: Google Images)

The answer is simple, they do not want to show their bosses a bad impression of themselves! Clearly, comments about how ‘sucky’ their work place is, will definitely not be pleasant if their superior sees it. I support the usage of multiple online identities solely to steer clear from their work life when dealing with personal issues but other than that, I am skeptical. Skeptical because some people create multiple personas with only one purpose; to harm another person. Harmful acts such as cyber-bullying is not something that can be controlled easily and it all narrows down to a person’s self-discipline and integrity.

Mabel mentioned on her post that creating a new online identity can be a form of a “new life” as they get to put their past aside and start afresh! It is sometimes hard to erase digital footprints left online previously and the only way to get rid of them is by creating a new online identity.

The video on Yixin’s post proved a point that a person’s information can be easily retrieved from social networking websites such as Facebook in the matter of seconds! This have dawn upon me to be more cautious for the stuff I post online. Those bits and pieces gathered from the web on my personal information can be threatening for my privacy, and at the same time increase the risk of identity theft.

Leaning away, Weijie emphasized on the importance of protecting our identities by exercising the habit of changing our passwords frequently. This is has always been an overlooked factor and it will affect the person no matter whether he own a single or multiple identities.

To sum it up, owning multiple identities does not mean you don’t possess integrity and having a single identity does not make you authentic! I have learned that the power of online identities and privacy is not to be underestimated and its our choice on how we deal with it.

As the saying goes, “With great power comes great responsibility”.

(364 words)

I have left comments on Mabel’s and Nicole’s blog and gave them some insights from my point of view.


Jun Wai

Multiple Online Identities, Yay or Nay?

First and foremost, what is an online identity? It’s the way you ‘market’ yourself in the internet world by providing details of yourself to the public. Websites also do their own identifying by taking into account the links we click or the stuff we bought to generate their perception of our characteristics. Once, I was browsing through Amazon for a Kindle and within minutes, my Facebook was filled with Kindle advertisements!

(Credit: Google Images)

The GOOD of multiple online identities

The most common reason why one create another identity is to draw a clear line separating professional and personal life. It won’t be nice getting tagged with a indecent photo of yourself on Facebook that can be viewed by your superiors and colleagues right? Prior to this module I have a Twitter account but because of this module I have created another account mainly to uphold professionalism and also to prevent my privacy from being infiltrated.

(Credits: Google Images)

Having multiple personas can prevent identity theft as the information about you will be in several disconnected places, reducing the chance of someone trying to steal our identity. Being able to speak our minds on the internet freely is difficult but by creating fake online identities, people can choose to be anonymous and post opinions without the worry of being traced and judged.

The BAD of multiple online identities

Having multiple online identities is a powerful tool but not using it correctly may backfire. For instance, people may start taking advantage of using an anonymous identity and post unethical stuff to harm a person or an organization. Cyber-bullying, racism abuse rants and hate speech is an epidemic on the internet, and it’s all because of anonymity. There are also cases of people committing crimes such as rape via the creation of a fake online alias as well as the recent trend of “catfishing”.

Having multiple online identities can prove to be arduous as they need to put in double the effort to keep their online presence up-to-date. People may assume you have done some illicit activities that needs multiple identities to cover up, resulting them to doubt your trustworthiness.

To wrap things up, It is evident that the there are many downsides of having multiple online identities not forgetting the fact that it will generate unethical acts such as cyber-bullying or racism abuse rants. But the ability to be able to ‘market’ myself freely, targeting different people from different channels effectively will no doubt be valuable in my future prospect as a marketer.

(418 words)


Jun Wai


Clear, M. (2014). Why should I reveal my ‘real identity’ online? Anonymity isn’t so terrible | Martin Clear. [online] the Guardian. Available at: [Accessed 3 Nov. 2015]., (2011). Forbes Welcome. [online] Available at: [Accessed 3 Nov. 2015].

Henry, A. (2012). Should I Keep My Personal and Professional Identities Completely Separate Online?. [online] Lifehacker. Available at: [Accessed 3 Nov. 2015].

Krotoski, A. (2012). Online identity: is authenticity or anonymity more important?. [online] the Guardian. Available at: [Accessed 3 Nov. 2015].

Tulsa World, (2014). Man charged with rape in fake Facebook profile luring women case. [online] Available at: [Accessed 3 Nov. 2015].

YouTube, (2014). CATFISHING: Online Identities Stolen. [online] Available at: [Accessed 3 Nov. 2015].

Topic 1 – Reflective Summary

It was really interesting reading everybody’s post on the discussion between Resident and Visitor. Although some of them are a tad different from the rest, they still boil down to agreeing on the same point; The classification of whether a person is a Resident or a Visitor depends on the person’s own contextual needs!

Prensky started this classification to differentiate web users mainly on age and have been further modified by White & Cornu, resulting it to be much more detailed and taking into account a person’s context such as motivation and attitudes. Although it may seem that White & Cornu’s model is somewhat complete, I feel that there may be some other factors that can also influence ones online behavior. Perhaps someone could create a model where there are additional roles instead of just two?

I have compared my writing with my peers and realized that I did not really tap further into how one’s classification can affect their behavior in life albeit the the differences I have stated between a Resident and a Visitor. One more point that I have found was that most of my peers post images or videos related to the topic. Images help to increase ones cognitive ability and I will take note of this point.

Whether one is a Resident or a Visitor really depends on their choice and beliefs. Sometimes a person may choose to just browse anonymously while other times he may feel like voicing out. The role may not be ‘permanent’!

I have left comments on Audrey’s and Easter’s take on Topic 1 and how I felt about their posts.

All in all, I loved how this topic gave me a deeper insight into a different perspective of the internet world and I can’t wait to tackle the next few topics!